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The study presented in this paper applies hidden Markov modeling (HMM) to uncover the recurring patterns within a neural activation dataset collected while designers engaged in a design concept generation task. HMM uses a probabilistic approach that describes data (here, fMRI neuroimaging data) as a dynamic sequence of discrete states. Without prior assumptions on the fMRI data's temporal and spatial properties, HMM enables an automatic inference on states in neurocognitive activation data that are highly likely to occur in concept generation. The states with a higher likelihood of occupancy show more activation in the brain regions from the executive control network, the default mode network, and the middle temporal cortex. Different activation patterns and transfers are associated with these states, linking to varying cognitive functions, for example, semantic processing, memory retrieval, executive control, and visual processing, that characterize possible transitions in cognition related to concept generation. HMM offers new insights into cognitive dynamics in design by uncovering the temporal and spatial patterns in neurocognition related to concept generation. Future research can explore new avenues of data analysis methods to investigate design neurocognition and provide a more detailed description of cognitive dynamics in design.

 

The research presented in this paper explores the effect of concept maps on students’ neurocognition when constructing engineering problem statements. In total, 66 engineering students participated in the experiment. Half of the students were asked to create a concept map illustrating all of the systems and stakeholders represented in a building on campus. The other half of students were not asked to draw a concept map. Both groups were then asked to construct an engineering problem statement about improvements to the building. While performing the problem statement task, their neurocognitive activation in their prefrontal cortex (PFC) was measured using a non-intrusive neuroimaging technique called functional near-infrared spectroscopy. The students that were asked to complete the concept mapping task required less cognitive effort to formulate and analyze their problem statements. The specific regions that were less activated were regions of the brain generally associated with working memory and problem evaluation. These results provide new insight into the changes in mental processing that occurs when using tools like concept maps and may provide helpful techniques for students to structure engineering problems. 

The Theory of Inventive Problem Solving (TRIZ) method and toolkit provides a well-structured approach to support engineering design with pre-defined steps: interpret and define the problem, search for standard engineering parameters, search for inventive principles to adapt, and generate final solutions. The research presented in this paper explores the neuro-cognitive differences of each of these steps. We measured the neuro-cognitive activation in the prefrontal cortex (PFC) of 30 engineering students. Neuro-cognitive activation was recorded while students completed an engineering design task. The results show a varying activation pattern. When interpreting and defining the problem, higher activation is found in the left PFC, generally associated with goal directed planning and making analytical. Neuro-cognitive activation shifts to the right PFC during the search process, a region usually involved in exploring the problem space. During solution generation more activation occurs in the medial PFC, a region generally related to making associations. The findings offer new insights and evidence explaining the dynamic neuro-cognitive activations when using TRIZ in engineering design. 

Ideation is a key phase in engineering design and brainstorming is an established method for ideation. A limitation of the brainstorming process is idea production tends to peak at the beginning and quickly decreases with time. In this exploratory study, we tested an innovative technique to sustain ideation by providing designers feedback about their neurocognition. We used a neuroimaging technique (fNIRS) to monitor students’ neurocognitive activations during a brainstorming task. Half received real-time feedback about their neurocognitive activation in their prefrontal cortex, a brain region associated with working memory and cognitive flexibility. Students who received the neurocognitive feedback maintained higher cortical activation and longer sustained peak activation. Students receiving the neurocognitive feedback demonstrated a higher percentage of right-hemispheric dominance, a region associated to creative processing, compared to the students without neurocognitive feedback. The increase in right-hemispheric dominance positively correlated with an increase in the number of solutions during concept generation and a higher design idea fluency. These results demonstrate the prospective use of neurocognitive feedback to sustain the cognitive activations necessary for idea generation during brainstorming. Future research should explore the effect of neurocognitive feedback with a more robust sample of designers and compare neurocognitive feedback with other types of interventions to sustain ideation. 

Abstract The research presented in this paper explores how engineering students cognitively manage concept generation and measures the effects of additional dimensions of sustainability on design cognition. Twelve first-year and eight senior engineering students generated solutions to 10 design problems. Half of the problems included additional dimensions of sustainability. The number of unique design solutions students developed and their neurocognitive activation were measured. Without additional requirements for sustainability, first-year students generated significantly more solutions than senior engineering students. First-year students recruited higher cortical activation in the brain region generally associated with cognitive flexibility, and divergent and convergent thinking. Senior engineering students recruited higher activation in the brain region generally associated with uncertainty processing and self-reflection. When additional dimensions of sustainability were present, first-year students produced fewer solutions. Senior engineering students generated a similar number of solutions. Senior engineering students required less cortical activation to generate a similar number of solutions. The varying patterns of cortical activation and different number of solutions between first-year and senior engineering students begin to highlight cognitive differences in how students manage and retrieve information in their brain during design. Students’ ability to manage complex requirements like sustainability may improve with education. 

Abstract This paper presents the results of studying the brain activations of 30 engineering students when using three different design concept generation techniques: brainstorming, morphological analysis, and TRIZ. Changes in students’ brain activation in the prefrontal cortex were measured using functional near-infrared spectroscopy. The results are based on the area under the curve analysis of oxygenated hemodynamic response as well as an assessment of functional connectivity using Pearson’s correlation to compare students’ cognitive brain activations using these three different ideation techniques. The results indicate that brainstorming and morphological analysis demand more cognitive activation across the prefrontal cortex (PFC) compared to TRIZ. The highest cognitive activation when brainstorming and using morphological analysis is in the right dorsolateral PFC (DLPFC) and ventrolateral PFC. These regions are associated with divergent thinking and ill-defined problem-solving. TRIZ produces more cognitive activation in the left DLPFC. This region is associated with convergent thinking and making judgments. Morphological analysis and TRIZ also enable greater coordination (i.e., synchronized activation) between brain regions. These findings offer new evidence that structured techniques like TRIZ reduce cognitive activation, change patterns of activation and increase coordination between regions in the brain.